Five Reasons You Might Want an App
Great Reasons to Get the App Going Now
- Engagement 101. If done right, an app is an opportunity to deeply involve the consumer and a way to extend dialogue after a campaign has ended.
- It can raise brand loyalty. The more times consumers interact with a brand, the greater the chances they will gravitate toward it when they’re ready to buy.
- You’ll be ready when the app market really explodes. Within five years, In-Stat expects handset makers to ship a total of more than 100 million units that are app-compatible, so now is the time to gain some experience.
- It’s where the eyeballs are. The numbers are compelling: some 800 million downloads from the iPhone App Store.
- IPhoners have great demographics. Their income specifically makes them a very desirable target, and they’re ravenous multimedia users. According to AdMob, iPhone generates half the smartphone traffic in the U.S.
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